Cosmeceuticals

Cosmeceuticals are largely aimed at the anti-aging market. Women are encouraged to start slowing the aging process early and many women in their early twenties are already spending vast amounts of money to make sure they still look good at 60.

However, it is a case of 'buyer beware' when purchasing a skin care Product that holds out the promise of younger-looking skin. Consumer Reports published results last year demonstrating that there's no correlation between the price of a product and its effectiveness. And of the nine creams tested, not one of them was "noticeably effective" in reducing wrinkles.

Many doctors are reluctant to recommend untested cosmeceutical products and manufacturers tend to rely heavily on celebrity endorsement rather than science to boost sales. One recent skin
care product that is the result of high-tech research and new ingredients and is backed by science and recommended by doctors, is 21st Century's shielding lotion Skin MD Natural.It's a safe and effective breakthrough in natural skin care technology that may be just what consumers are looking for.

"There are many different factors that age the skin. One of those factors is environmental pollution, such as air pollution or water pollution, where the chemicals interact with our skin, causing abnormalities in our cells," said Dr. Lisa Benest, a board certified dermatologist practicing in Burbank, California. "There are thousands of skin irritants in our environment that
weren't around just decades ago. If we use a shielding lotion in our skin care routine to prevent exposure to those environmental chemicals we can keep our skin cells looking stronger, healthier
and younger for a longer period of time."

As the thousands of chemical-based skin care products and medications on the market have failed to heal our skin problems -- eczema, for example, increased from one in fifty to about one
in five of the population during the last century -- or provide the fountain of youth, it appears that healing ourselves with natural skin care products, instead of pharmaceuticals or Cosmeceuticals, may be our best option.